Reasons for DRM on Independent Content

Material:
Would Apple Mix DRM and Non-DRM Music at the iTunes Store?
Thoughts On Thoughts On Steve Jobs Thoughts on Music Minus Macrovision's Response

John Gruber has an interesting little piece on Apple mixing DRM and Non-DRM music on iTunes. In it, he touches on the possible design complications of selling both forms of content. Essentially, he doesn't see the potential problems as technological in nature, but instead as design problems.1 Whatever people might say, it's not easy to simply just sell content with mixed user rights without running into a lot of consumer confusion. Consumers don't generally see the music they buy from iTunes as a music file with DRM attached to it, but instead as a single track they bought for 99 cents.

One of Gruber's points about adding visual tags to signify DRM protected content is that Apple already has similar badges for 'Explicit' and 'Clean' content.

Yes, such a point is valid, however, the difference between DRM'ed and non-DRM'ed content is far more significant than the difference between Explicit and Clean content. Explicit and Clean content can pretty much be used in much the same way. That situation just isn't possible with DRM'ed and non-DRM'ed content being sold at the same location.

Understandable Concepts

One of the reasons Apple has been such a successful company as of late is because they have been able to make products which the customer is largely able to understand almost as soon as they use it, not because they necessarilly 'make things simple'.2 Once most people use an iPod, they 'get it'. Apple has managed to encapsulate not only all the technology required for a digital music player into the iPod, but the very concept of portable music itself into the product, while also making a highly desirable design. The same can be seen of their ads. The Get A Mac ads simply state that the Mac is, through a series of subjective comparisons, better; Apple's iPod silhouette ads tell you that having an iPod is cool and hip.

All of this carries over into their products. The iTunes Music Store would not have taken off if it weren't for the extremely straightforward design and experience. Every song costs 99 cents and every song has the same set of user rights. In essence, this states that no song is 'better' than the other, that every song is worth the same and has the same value. So then if some music has DRM on it and some doesn't, then what is different about the music that does not have DRM? Why does it deserve better user-rights?

The fact is is that it doesn't and because of that consumers aren't going to understand the reason why: The labels want it that way.

Of course, it seems like a simple enough concept: some music labels want DRM on their music and others don't. But people don't buy music based on what label it has been published by. Few people subjectively think that Warner Bros. 'makes' better music than EMI in the same way that most people subjectively think that one movie is better than another3. Once this way of thinking is taken into consideration, making the user-rights of one artist more open than the user-rights of another artist will just end up making the consumer feel as if the differences are just arbitrary.

That's not to say that people won't understand. In fact, it's possible that most people will understand. However, by most people, I mean most individuals. As a group, people tend to think differently than as individuals. In the end, all it will do is make the user-experience more frustrating for the actual user, resulting in overall dissatisfaction with the product.

However, in the event where just one of the major music labels does allow their music to be 'un-DRM'ed', my thoughts would be just as John Gruber's:

But now that Apple has published Steve Jobs’s “Thoughts on Music” essay, if one of the major music companies were to step up and say, OK Apple, go ahead and sell our songs without DRM, I think it’d be hard, if not downright impossible, PR-wise, for Apple to say they won’t allow it until the other companies agree, too.

I agree entirely. An entire major music label's catalog of music on iTunes in a non-DRM'ed format is a significant enough of chunk of music that I think would cover enough people's music purchases to make it worth it. Of course, people will still probably get frustrated, but such a move would be made moreso to pressure the other labels into following suit.

Note:
Originally, I believed:

I actually think that something is stopping Apple from selling this music in an unprotected format. I think it's a very real possibility that the music labels force Apple to sell all of their music in a protected format...

No one has been able to confirm this, but I still think it's the case.

That could still very well be the case, but I guess I've changed my mind on the matter.

1: This seems to be the way most of the consumer electronics/computer industry works. They only ever see technology problems and never design problems. Their line of thinking is: If you have the technology, why don't you use it?

2: It still hasn't made the Mac as big of a hit as the iPod.

3: People feel that way about the artists that actually make the music.

Grivendrum: 3

3 years ago I purchased my 1st iPod: a 3G 15GB model. That's actually pretty crazy. The thing still works (for the most part). Although, for a couple of days, I thought that it had stopped putting sound out through the right channel, but apparently it was just the right channel of the earbuds I was using. Ah well, here's hoping to another joyful year of use. :)

Regarding The 6G iPod At This Year's Macworld

It's not happening. I don't even think it's going to get mentioned.

Macworld January 2007 Predictions

I don't have any insider information or anything, but I'm just going to give my predictions.

iTV
Of course, Apple won't be calling it that, but it's the one thing I'm absolutely positive about for this Macworld. At this point, there are so many product rumours regarding Apple that I don't have a damn clue as to what's going to actually be released instead of just announced, only to be released at a later date. iTV seems to be a safe bet on the release part, as Apple announced the product September of last year. As for the whole Google Video/YouTube integration, that I'm not entirely sure about. Although that doesn't sound like such a bad idea (although how you would search around for videos is beyond me).

Movie Store Announcements
First Apple had to prove to the rest of the industry that it could sell movies. Now that they've done that, they need to expand. I only really expect a couple of new studios to be added. And I guess there's also the possibility of higher quality (720p) and expansion into other countries.

Apple Cell-Phone
To me, it seems like this is inevitable. I'm thinking it will get announced at Macworld. I don't expect this thing to blow us away, like all the rumours have suggested. I think Apple's going to play this safe. First they'll release a nicely designed cell-phone that features integration with iTunes and some innovative new features (like dual batteries: one for music playback, the other for the rest of the phone). But this is definitely not going to be the shape-shifting, do-it-all phone that others are expecting.

iLife '07 and iWork '07
Okay, so these are coming out, no question about it. However, this year, we might just see a tables application debut in iWork.

Update and Preview of Mac OS X Leopard
This one seems likely. I do hope that Apple does preview some new features of Leopard though.

New iPod Speaker
Yeah, maybe something like a cheaper, smaller version of the Hi-Fi.

6G iPod
This one I'm not really sure about at all. Refer to my previous post on the 6G iPod for more info.

Well, let's see how right I am this year. :)