Stocking Stuffers suck

So, I saw this little ad today while I was browsing through the iTunes Store, and I immediately thought "What the fuck!". Why are we so obsessed with buying things that we aren't even satisfied with the 100000 presents we get for Christmas, so we go and buy more things. But instead of calling them presents (because we don't want to look like we're just being wasteful fools, do we), we call them stocking stuffers.